Reading List and Schedule

Page history last edited by Mihaela Vorvoreanu 15 years, 1 month ago

Do all readings and blog your notes before noon on the day of class.

So, if the week 2 topic is Cluetrain Manifesto, make sure you have read the materials on the corresponding row before class.

This schedule lists only major assignments. For regular tasks, please see Dr. V's blog posts on the TECH 621 Ning network.

Date	Session Name	Materials (read before class)	Major Assignment (due by class time)
8/26	Course orientation, crowd-source syllabus	http://tech621.ning.com/
9/2	SM principles 1: Cluetrain Manifesto; Online help	http://www.cluetrain.com/
9/9	Understanding Web 2.0; Blogging & commenting; Begin SM wiki; Delicious	Online readings
9/16	Blogging & the Blogosphere	Naked Conversations [1] Browse: Twitterville [2] Social Media Bible [3]
9/23	SM effects 1: Content Nation chapters 1-3	Content Nation [4]
9/30	SM effects 2: Content Nation 3 chapters of choice from 4-10; ch. 11	Content Nation [4]	Final project pre-proposal due (blog post) [reports of unsatisfactory work due Oct. 2 ]
10/7	SM effects 3: Digital Natives/Immigrants	Born Digital [5]	Final project proposal due
10/14	SM principles 2: Organizing	Pick 1: Here Comes Everybody [6] Socialnomics [7] + classmates' summaries of other book
10/21	SM principles 3: Crowd-sourcing	Pick 1: Wikinomics [8] Wisdom of Crowds [9] Crowd Surfing [10] + classmates' summaries of other books
10/28	SM principles 4: Information organization	Everything is Miscellaneous [11] Online M. Wesch videos	Final project review of existing research due
11/4	SM effects 4: Attention & Intelligence	Pick 1: Distracted [12] The Overflowing Brain [13] The Attention Economy [14] + Articles on intelligence + classmates' summaries of other books	SM wiki structure
11/11	SM contexts 1: Interaction Design (Adrian & Zheng); SEO (Stephen)	TBA
11/18	Organize/Finalize SM wiki		Final project draft 1 due
11/25	THANKSGIVING	~ turkey ~
12/2	SM contexts 3: Privacy & Security (Scott K) Public health (Jenny)	The Future of the Internet and How to Stop It [15]
12/9	SM contexts 4: Gov't 2.0 (Andrew); Enterprise 2.0 (Dr. V); PR/(Scott S)	Social Media at Work [16]	Final project draft 2 due
12/16			Final Project due

All books are available on reserve at the Engineering library. You can use them, but you cannot check them out.

The books in bold typeface are required reading for all students.

Other online readings will be assigned as needed, by the instructor or students.

[1] Scoble, R., & Israel, S. (2006). Naked conversations. Hoboken, NJ: John Wiley & Sons.

[2] Israel, S. (2009). Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.

[3] Safko, L., & Brake, D. (2009). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Hoboken, NJ: John Wiley & Sons.

[4] Blossom, J. (2009). Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future Hoboken, NJ: John Wiley & Sons.

[5] Palfrey, J., & Gasser, U. (2008). Born Digital: Understanding the First Generation of Digital Natives Philadelphia: Basic Books.

[6] Shirky, C. (2008). Here Comes Everybody: The Power of Organizing Without Organizations. New York: Penguin Press.

[7] Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. Hoboken, NJ: John Wiley & Sons.

[8] Tapscott, D., & Williams, A. D. (2008). Wikinomics: How Mass Collaboration Changes Everything. New York: Portfolio.

[9] Surowiecki. (2005). The Wisdom of Crowds: Anchor Books

[10] Thomas, M., & Brain, D. (2009). Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment. London: A&C Black

[11] Weinberger, D. (2008). Everything is miscellaneous: The power of the new digital disorder. New York: Holt Paperbacks.

[12] Jackson, M., & McKibben, B. (2008). Distracted: The Erosion of Attention and the Coming Dark Age. Amherst, NY: Prometheus Books.

[13] Klingberg, T. (2009). The Overflowing Brain: Information Overload and the Limits of Working Memory

[14] Davenport, T. H., & Beck, J. C. (2001). The Attention Economy: Understanding the New Currency of Business. Boston: Harvard Business Press.

[15] Zittrain, J. (2009). The Future of the Internet--And How to Stop It: Yale University Press.

[16] Jue, A. L., Marr, J. A., & Kassotakis, M. E. (2009). Social Media at Work: How Networking Tools Propel Organizational Performance: Jossey-Bass. (N/A until November 2009)