Through social media, people can collaborate (organize) without formal organizations and the tools once only utilized by those organizations. (Here Comes Everybody)

The few experts in the world no longer singularly have the power to publish, broadcast, create, and deliver information and media; the power through the WWW is in the hands of the masses so that millions of people can make small contributions. (Time’s Person of the Year: You)

Everyone can be a publisher and choose how to provide and receive content. (Content Nation)

The point of social media (Twitter for example) is to have good conversations and increase human interaction through these conversations. (Shel Israel, Skype session)

Blogging is changing the way businesses do business through various ideas. Blogging is one continuous conversation that has no boundaries or borders. (Naked Conversations)

Learning to speak in a human voice is not a parlor trick. It can't be "picked up" at some tony conference (Cluetrain Manifesto 95 Thesis #33)

Bombastic boasts- "We are the positioned to become the preeminent provider of product xyz." - do not constitute a position (Cluetrain Manifest 95 Thesis #24)

A group of "experts" is more often to get the wrong solution than a group of diverse people who may not have a clue about the subject (Wisdom of Crowds)

Content is created and consumed, then regurgitated in an entirely new way and form. You don't remember eating that, do you? (Born Digital)

You must be flexible. Adapt, improvise, and overcome. (Content Nation)

What makes Web 2.0 different, is the importance of the users themselves. (Web 2.0)

“Social media creates value through marketable relationships as much as through marketable content” (Content Nation)

The impact of social media is affecting marketplaces, companies, mass-media, and the way we “the publishers” live in our society (Content Nation)

Groups working together can bring about change.  Whether it be giving up to date information on global events, organization in the workplace, or solving the dilemmas in our world, we are able to pursue these problems faster with our social media tools. (Here Comes Everybody)

"Markets are Conversations" (Cluetrain Manifesto 95 Thesis #1)

Web2.0 offers tools and services to the make netizen consume what they created, providing a huge increasing space for the global consumption market. (Web2.0)

"Smart companies will get out of the way and help the inevitable to happen sooner." (Cluetrain Manifesto 95 Thesis #57)

Privacy and copyright indeed play a critical role in the societies but integration must be a more convenient way to help human to get improved than create totally new things. (Born Digital)

The prerogative of spreading the information shifts from the elite to grassroots by the characteristics of the internet society, which contains the high freedom, high interactivity, decenteration and the flattening of the social structure. (Here Comes Everybody)

The advanced technology makes one powerful enough to play the role of publisher better than before. The more important influence one contributes, the more he/she will gain. (Content Nation)

For successful social media, linking is currency. You have to give a little to get a little in return. (Alicia Celisa, Skype Session)

“Small contributions by millions of people” make the shared collaboration of information matter. “And we are so ready for it.” (Time’s Person of the Year: You)

Those that are most successful in social media are part of the cult of generousity. The more generous you are with information and contribution, the more people will follow you. (Shel Israel, Skype session)

Social media is a picture, “Kaleidoscopic in complexity.” (Born Digital)

The shelves of social media are provisional. They are temporary in the way information is organized and constantly personalized to everyone’s needs. (Everything is Miscellaneous)